An article came out recently that said businesses will spend more on social marketing this year. And most of that will be for getting new “likes”. What a huge waste of money. Here’s why…
There are a number of companies that will sell “likes” for your Facebook Page. You can easily buy thousands of them if you want to. But why would you want to?
I can think of two reasons why you would want to buy bulk “likes” for a page.
The first is that you want to get your first 25 “likes” so you can claim a custom URL for your Facebook page. I can see the reasoning in that, but honestly it shouldn’t be too hard to get those first likes if you’re providing good information for your market on your page.
The other reason is to make it look like you’re more popular than you really are. This is just deception piled on deception. Not only are you getting people to like your page who really don’t care about what you say, but any legitimate customers joining because of that inflated number will soon realize that there is nothing going on within your page to make it worth staying.
And when people who are your true “fans” don’t interact with your page by leaving more comments, the posts that you make are less likely to show up at the top of their news feed. Then you have spent all that time, energy and cash for nothing.
The best strategy is to update your page regularly with content your fans will appreciate. Occasionally ask them to spread the word and the amount of interaction with your page will increase organically without any tricks.
What’s your take on focusing on number of “likes” rather than the amount of activity with your customers?