The holiday shopping season always seems to sneak up on us, doesn’t it?
Here it’s only Halloween, but as business people we need to be thinking about “Black Friday” and the final days before Christmas.
Many stores and shops started gearing up over the summer. Every year it’s the same guessing game on what’s going to be popular and what’s going to just sit on the shelves.
Of course, you want to try and bend your customers’ buying decisions in the direction of whatever makes you the most profit. As Christmas gets closer you want to try and guide that buying decision on whatever you have most in stock.
As the final frenzied days get closer, you have less time to run ads to bring in customers. What if you could reach out to them individually?
This is what text message (SMS) marketing lets you do. When a person signs up to receive text messages from your business, it gives you direct access to their mobile phone.
This lets you get very creative on what you can do next. You can send out coupons and offers that are only valid for a certain number of hours or on certain days. This drives people to your store when you what them there!
The technology works a lot like email marketing, but is much more effective. Most people actually read their text messages, whereas email messages are more often ignored even if they are received on a mobile.
You can try it out for yourself.
On the right side of this page you can see a short form where you can enter your mobile phone number. When you do, you will get an automatic response back from the system. Imagine having this on your own site for your customers!