It was a simple question really:
“Do you know how to send out text messages to customers?”
At the time I didn’t, but it sent me on quest to find a solution. What I found was much more than a text messaging system for businesses. I discovered, developed and refined an exciting way for businesses to get their customers to come in more often and spend more money with them!
SMS marketing is still a pretty new idea for most local businesses. In fact, I’ve signed up for many of the text messaging campaigns around Bellingham. Turns out they don’t use their systems much, which is a waste.
There is so much potential there for them to have me come back as a customer, and they simply don’t use it. If you asked the business owner they might even say “this doesn’t work”, but the truth is they are not using it properly.
Mobile phone usage is only growing and smart business owners will learn to use this effectively, just as the best ones have used websites to their advantage. Heck, even if they’ve missed out on getting the most from their website they can still be ahead of the curve with mobile.
By putting an SMS text messaging campaign as part of their marketing, businesses can increase revenue by 25% to 100%. This is mainly from getting your customers who already like you and spend money with you to come in more often and do more business with you.
What makes SMS so effective for businesses? How is it different from email marketing? For one thing, 95% of text messages are read within the first 15 minutes. Compare that with 10% of email messages being read within 24 hours.
And it’s not just teenage girls who are texting. In fact, 81% of mobile users have sent or received a text message in the last 30 days. The largest growth in texting is actually happening with people over 55 years old!
The “mobile revolution” is here. People increasingly use their mobile phones for things they used to use their computer for. They’re also used to getting text messages for things that are happening “now” instead of using email.
Your customers of every age group are comfortable texting and prefer to get time sensitive information that way. Think time limited coupons, appointment reminders, and updates on live events.
Ready to find out more about how SMS text message marketing can work with your business? Call me at 360-733-9727 and I’ll be happy to answer questions about how it works: everything from technology to the business plan.
I’m even setting some businesses up with free 30 day trials of the technology to see in real time how it brings in more profits, predictably and reliably. So be sure to get in touch and ask about the free system trial.
You can also contact me here and I’ll will be back with you ASAP.