Have you taken a look lately at the mobile website of your favorite Bellingham businesses on your smartphone? If you have, chances are you didn’t have a great experience.

Our favorite shops have been a bit behind in getting up to speed with their customers. But is it really their fault?

The number of people using their mobile phones to shop online, find local restaurants, and make purchase decisions has grown faster than most business owners are keeping track of. In 2013, over half of all people using mobile phones will be on a smart phone.

You will find more statistics at Statista

Personally, I know many people who use their phone or tablet as their primary device for accessing the Internet. When they get to a non-mobile website that is hard to read, they move on to another choice that may be easier to get around. This trend is not going away and we will see it increase further in 2013.

When you think about it, you really don’t expect local business owners to be on top of every trend. Especially trends that grow this quickly. They need to focus on provided a great product and service.

Unfortunately, this often means they can be losing out on growth and profits because they are not found where their customers are looking.

Most businesses will benefit from having a mobile friendly site. The amount it will benefit a business depends on their customers, products and services. The only way to know for sure is to start tracking where website visitors come from. There are ways to check this and find out how many are coming to a website from a mobile device.

If you would like to set that up for you (at no charge) be sure to get in touch with us and mention this blog post.

What businesses do you think could benefit the most from a mobile friendly site?