Has Google+ become an afterthought in your social media marketing plan? When is the last time you even took a look over there? You may even be asking yourself if Google+ is or ever will be a viable tool for your business. You’re not alone because many are still divided whether or not to even spend any time or effort on Google+.
Why we feel it’s worthwhile now and in the future!
It’s being shared that Google+ is now outpacing Twitter. Even though this in no way “feels” true, it quite possibly is. Just the proliferation of Gmail and the simplicity of having Google’s entire suite of web services displayed the same time has probably sealed the deal. Not only that, but since Google Plus Local Listings already features such small business services as Zagat, StreetView and Google+ User ratings, it has effectively replaced Yelp.
Also, Google Hangouts has a direct influence on where Google+ is headed as well. The advantage of using a Hangout, as an alternative to perhaps Skype, to do video conferencing is a major plus (no pun intended). Yes, we realize that Hangouts is still a tad clunky and a pain to figure out, however if you do, it’s by far the leader of the pack. Just the integration and automation that Hangouts shares with YouTube is worth the price of admission. (Which of course is free!)
So how are businesses using Google+?
There are a number of uses of Google+ in your small business. Here’s just a few:
- Build networks of like-minded individuals with Google+ Circles
- Use #hashtags to allow posts appear in Google search
- Be sure and Link Google+ to your blog or site, and enjoy the Google Authorship benefit in the search pages
- Do live video chat with Google Hangouts
- Use tags in Google+ to reach out to people directly
To experience a wonderfully comprehensive selection of strategies and infographic for Google+, see this post on Copyblogger. Google+ may not feel like it’s worthy of effort just yet, but we feel as though it is both in the present and future!